Five Tips
for Identifying a Solid SEO Agency
Search engine optimization (SEO) is currently one of the
main prerequisites to ensuring a good stability for online businesses in their
niche, as it can help achieve the visibility needed to stay ahead of the
competition in both B2C and B2B markets.
For some businesses (particularly the small and medium-sized
kind), the most convenient way to gain access to SEO services
is through an in-house expert, or a small, compact team of consultants.
However, for the larger and more ambitious businesses out there, hiring a
multifaceted SEO agency is the way to go, since doing so typically ensures them
a higher level of expertise and broader insight with respect to their
particular needs and goals. Still, since not all SEO agencies in the market
offer the same quality of service and ROI results, to make sure you will end up
hiring a solid provider, consider guiding your decision based on the following
tips:
1. Look for an SEO agency that is willing to present you
with concrete examples of multiple feasible optimization techniques.
Since every client's needs in terms of SEO are unique, it is
crucial to find a provider that is capable to adapt its services to your exact
needs, requirements and expectations. If your agency is capable to exemplify
exactly how they would normally approach your project based on your own input
and their own preliminary analyses conducted using the data acquired from your
website, then chances are you have come across a competitive provider worth
hiring.
2. The SEO agency you
choose should be able to maintain close collaborations with your developers,
content teams, as well as other agencies.
Ideally, the agency you hire should act like an extension of
your own team. Besides being a homogenous group in its own right, an eligible
SEO agency should be able to work closely with tech teams, creatives, as well
as PR, display agencies, and so on.
3. Opt for an agency that is capable to offer you both
standardized and highly customizable solutions.
An SEO agency that is familiar with your niche of activity
can be useful for many reasons. For instance, a provider that matches the said
profile may provide you with valuable insight on your competitors, may point
you towards proven keyword strategies, or may help you find suitable link
exchange partners more quickly. However, you will need to make sure that the SEO solution
presented to you can be customized to accommodate the individual characteristics
of your business.
4. Avoid SEO agencies that restrain all the link building
within a network of their own websites.
Any agency that places too much of an emphasis on
"internal link building practices" should be best avoided. There are
countless examples of websites that link out solely to customers of the same
SEO agency, and this definitely isn't a desirable aspect in a link building
campaign. In most situations, it is far better to use a number of different
methods to generate links rather than just one, especially if this happens to
be the method mentioned previously.
5. Opt for an SEO agency
that promises complete transparency in the way they work.
If you can identify a provider
that has no problem showing you exactly how they approach their link building,
examine indexing issues, evaluate competitor site profiles, etc., you will have
the guarantee that no issues will ever be handled behind your back and that the
agency will only stick by safe and effective white hat techniques.